Our Story

 

 

Established in 2021, Sartorial Theory's origins trace back to the menswear advanced study program at the Fashion Institute of Design and Merchandising (FIDM), where the brand's visionary designer and owner, August Ortega, conceptualized a vision to rejuvenate the stagnant realm of menswear. August believed in infusing new ideas, sometimes contrary to convention yet firmly rooted in traditional aesthetics.

​

Our journey commenced with a modest collection, featuring exceptionally soft and substantial t-shirts crafted from a premium cotton and spandex blend. Complementing these, our timeless joggers, made from poly/spandex tech fabric, offer unparalleled versatility from the nightclub to the gym. Like the growth of a mighty sequoia, Sartorial Theory starts from seeds, aiming to expand our offerings gradually.

​

Evolved from its origins, Sartorial Theory has transformed into a distinctive and personalized clothing brand under August's creative vision. Rooted in the avant-garde atmosphere of FIDM, our brand sets itself apart by harmonizing traditional fashion with a contemporary edge. August's commitment goes beyond mainstream trends, as reflected in our dedication to producing custom pieces with extremely limited runs, ensuring exclusivity and individuality for our discerning patrons.

​

Every facet of Sartorial Theory, from the logo to the font, color scheme, and production patterns, reflects August's meticulous vision. Rooted in both industry education and hands-on experience, Sartorial Theory is the brainchild of August, assuring you a brand managed with expertise and passion.

We invite you to embark on this journey with us, witnessing our growth and savoring an experience that promises to be truly worthwhile. Thank you for not only being a valued customer but a lifelong patron of the Sartorial Theory family. Be well and stay safe.

​

​

​

​

​

​